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Susan Kenney Cotter Joins Royal Neighbors of America as Chief Marketing Officer

Dec 12, 2017
Susan Kenney Cotter
Susan Kenney Cotter, Chief Marketing Officer.

Insurance marketing and product leader will focus on driving member-centricity and growth

Rock Island, Illinois (December 12, 2017) - Royal Neighbors of America has announced the appointment of Susan Kenney Cotter as Chief Marketing Officer.

Susan is an insurance marketing strategist and profit and loss leader with a proven track record in building, transforming and growing insurance businesses. She has expertise in leading the development and implementation of growth strategies to help insurance organizations succeed in changing market environments.

Prior to joining Royal Neighbors, Susan held senior-level marketing and product roles for industry leaders, including Colonial Life and AIG. She also has experience in the legislative and regulatory arena, having worked in Washington, D.C., on behalf of property casualty insurers. Susan began her insurance career at The Seibels Bruce Group, Inc., where she had leadership responsibility for marketing, sales and corporate communications.

She is a graduate of the University of South Carolina in Columbia, South Carolina, and received her master’s degree from the Monterey Institute of International Studies in Monterey, California.

Susan gives back to the industry and her communities through volunteering and Board service.

“We are pleased to welcome Susan to our executive team,” said Cynthia Tidwell, Royal Neighbors president and chief executive officer. “Her extensive industry knowledge and marketing expertise, combined with her commitment to our philanthropic mission, are an important addition as we transform to a more robust member-centric organization and continue our growth trajectory.”

About Royal Neighbors of America
Royal Neighbors of America is a unique provider of life insurance and annuities whose mission is to protect women financially and empower them to improve their lives, families and communities. Royal Neighbors was founded as a membership organization in 1895 by nine women who recognized the need to insure the lives of women and their families. Today, with headquarters in Rock Island, Illinois, and an operation in Mesa, Arizona, Royal Neighbors serves over 200,000 members. For more information and to become a member of Royal Neighbors, visit us at

Media Contact:
Liz Merdian Lareau, M.A.
BLRP, Inc.
liz@blprfirm | 563-508-4144

Form #:P00284; Rev.12-2017
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