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Kristin McDaniel joins Royal Neighbors of America as Chief Marketing Executive
7/20/2011 12:00:00 AM
(Rock Island, IL)---Kristin McDaniel has accepted the position of Chief Marketing Executive for Royal Neighbors of America. She is responsible for helping articulate Royal Neighbors’ vision and mission; establishing goals, objectives, plans, and policies for the marketing division; directing and executing corporate marketing plans; and expanding the membership of Royal Neighbors.
Graduating from DePaul University with a Bachelor of Arts degree in communications/media, she earned her master’s degree in integrated marketing from Northwestern University.
While working at such companies as Allstate Insurance, Bank of America, and DraftFCB, Kristin has gained experience in insurance, home loans, packaged goods and retail, advertising, budgeting, agency management, strategic development, and market planning, research, and communications.
Kristin is a member of the Royal Neighbors Foundation Board of Directors; has been Vice Chair of the Parent Board of Blessed Sacrament School for the past two years; is involved with the Catholic Charities of Phoenix, AZ, and Chicago, IL; is a member of the American Marketing Association; and is a published author in Medill’s “Journal of Integrated Marketing Communications.”
“Kristin will be a very strong addition to our leadership team,” said Cynthia Tidwell, Royal Neighbors President/CEO. “Her vision, experience, and enthusiasm will enhance our marketing initiatives and help Royal Neighbors continue on its path of strategic growth and brand awareness.”
Royal Neighbors of America is a life insurance organization that exists for the benefit of its members. It offers insurance products to fulfill financial needs of growth, savings, and protection. Members receive valuable benefits and can participate in volunteer activities through the organization's local chapters to help make a difference in their communities. The organization's philanthropic efforts are dedicated to changing women's lives through its national programs, including JOIN HANDS DAY, and through the Royal Neighbors Foundation, a 501c(3) public charity.
Headquartered in Rock Island, IL, with branch offices in Mesa, AZ, and Austin, TX, Royal Neighbors serves more than 215,000 members and is licensed to do business in 42 states and the District of Columbia.
For more information about Royal Neighbors of America, call (800) 627-4762, or visit www.royalneighbors.org.